The art of spurring creativity [Wall Street Journal]
Some management experts believe MacDowell’s approach could be useful in business. "Managers typically tap only a small portion of workers’ creative capabilities," says Richard Florida, a public policy professor at George Mason University and the author of The Rise of the Creative Class. Successful companies increasingly "will look more like an artist colony or inventor’s laboratory than the office of today." […]
Some bigger businesses have also embraced policies that echo aspects of MacDowell’s approach. Google Inc. engineers and technical staffers can devote 20% of their time to any projects they choose. The arrangements helped give birth to news and social-networking products, among others.
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