The Nokia “observe and design” brand slide show

First we observe
Nokia’s Keith Pardy and Alastair Curtis produced a slideshow on brand and design priorities, as part of an external presentation to investors at the Nokia Capital Markets Day 2006.

The presentation is all about Nokia’s human approach to technology: i.e. observing first (“the often small, the sometimes big moments of everyday”) and designing later, and turning that int a brand philosophy.

Keith Pardy is strategic vice president of Nokia Strategic Marketing, whereas Alastair Curtis is Nokia’s chief designer.

(via Logic & Emotion)

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