The store of YOU
A long article in US News & World Report describes the current popularity of mass customization:
“While retailers have long made money by selling multiple copies of the same pair of pants or mass-produced sneakers, we’re on the verge of a world where every individual merits his or her own production line—call it the Store of You.”
Driven by increasingly demanding consumers empowered by the Internet and new technology such as digital printing and online ordering systems, the shift to personalized production represents such a departure from tradition that the retail industry has been forced to come up with new terminology to describe it. Consumers are “information omnivores” who like “überobscure” products in the new “meconomy.”
(via MadeForOne)
