Tips for usability professionals in a down economy

The February 2009 issue of the Journal of Usability Studies, a UPA-published peer-reviewed quarterly journal, contains an invited essay by Tom Tullis, entitled “Tips for Usability Professionals in a Down Economy”.

In his introduction editor Avi Parush writes:

“Usability engineering has always been about cost-effectiveness and visible added value. However, with the global economy crisis we are facing now, usability engineering may be one of the first to suffer. In a very timely manner, Tom Tullis shares experience-based and well-informed insights and tips on how to survive this crisis. In his invited editorial “Tips for Usability Professionals in a Down Economy”, Tom presents 10 very practical tips on how to maximize the effectiveness and efficiency of our work, while providing the added value of usability.”

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