Tricia Wang on why the big data mentality fails – and what to do about it

Tricia Wang of Sudden Compass pokes holes in big data hype, arguing for the course-correcting power of thick data. I share podcast highlights, such as her dismantling of "data-driven" infatuations.

Jon Reed of Diginomica interviewed Tricia Wang, anthropologist and co-founder of Sudden Compass, an enterprise advisory team, on how companies can work better work with companies on their data strategy and practices, and turn data questions into “insight-driven growth”.

Besides the half hour podcast, he also pulled out some key quotes in this article.

“Data 3.0 is about insights, about how do we communicate with the data. Now that data is universal; it is pervasive within the organization. I did my job as a chief data officer. I got all the data in one place, but now I have to make sure that all the functions can communicate with our data in such a way that it makes sense for the customer so that you’re, in your words, consistently coming through for the customer.”