Understanding human behaviour to improve mobile research design

Shirley Eadie, founding member and CEO of Pondering Panda, explored some of the idiosyncrasies of the human condition at last month’s MRMW Africa conference [Market Research in the Mobile World], in order to help attendees understand the impact of those idiosyncrasies on research design, to lead to quick wins for better, more accurate mobile research.

Eadie’s presentation, writes Leigh Andrews, “was very well received as she drew on the vast and varied learnings from the field of behavioural sciences to explore the inaccuracy of memory as well as how an inflated sense of self, irrationality, and our emotional nature wreak havoc when conducting research, as well as how to practically apply what we’ve learned about the human condition when researching mobile phones.”