“When we focus on design quality, the easy-to-use aspect of a product can sometimes be compromised. On the other hand, if we focus too much on a productâ€™s ease-of-use, then the design can sometimes be boring. Sony believes that the most important aspect of designing is to achieve the best balance between the beauty and usability of its products. Our approach, ‘simultaneous pursuit of design and ease of use,’ is introduced through four of our products.”
The products are:
- Digital High Vision Handycam HDR-HC3
- BRAVIA Remote Controller
- Portable Radio ICF-B01
- Cyber-shot DSC-N1
The material is rather generic and probably somewhat dated.