It could be key to solving many of societyâ€™s most complex problems. But the community of practice is small, and its emergence has already caused controversy among those who argue that itâ€™s not design – because hereâ€™s the rub: it doesnâ€™t look or feel much like design in the familiar sense of the word. The outputs arenâ€™t always tangible and beautiful, and may be adapted and altered by people as they use them. It is far from the paradigm of the master-designer.
The UK Design Council has just published a paper on transformation design (pdf, 193 kb, 33 pages).
The paper begins to set out the characteristics of the emergent discipline of Transformation Design. It identifies a nascent but growing community of practice. It highlights an under-supply of designers equipped to work in this way. And it explores the market for, and the challenges facing, designers who are starting to work in this new discipline.