Elliott Hedman is the founder of the design consultancy mPath, where heâ€™s pioneering a new approach to design research. It combines stress-testing sensors with traditional observational techniques. The idea is to uncover the tiny, often imperceptible emotional moments that shape our reaction to products and experiences.
Itâ€™s an infant, imperfect technique, but it has intriguing potential. In the future, sensors like these could help designers fine-tune user experiences to an unprecedented degree. Some day, they could even make for products that do the fine-tuning themselves.