UX efforts in a context of retail and marketing

UX Magazine
Two new articles in UX Magazine:

Crafting the UX of REI’s retail experience
by Samantha Starmer
Video interview (with text transcript) on the strategy, techniques and thinking behind translating REI‘s warm, hand-crafted in-store experiences into the digital space.

Customer Experience Nirvana: How UX and marketing are set to increasingly collaborate
by David Moskovic
Article examines how UX and marketing can collaborate to manage digital touchpoints and to build the next generation of customer engagement.

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