We need theories of experience design

The Coca-Cola Pavilion
“We lack an objective perspective to measure the success of our work and commentaries to improve upon it,” argues design consultant Bob Jacobson in a recent post on his blog Total Experience.

Instead we have to place our reliance “on first-hand, insider accounts as a source of knowledge”.

Jacobson focuses particularly on the lack of formal criticism in the field of experience design.

It is a realisation that is all the more prominent to him now that he is working on a book on the field.

“In it, I’ll be highlighting best practices drawn from case studies in a variety of experience-design disciplines. My goal is to extract certain overarching principles and methodologies that can be synthesised as theories of experience design.” […]

“Experience design is still considered mainly an art, because (in my opinion) of a radical disconnect between those who study experience (cognitive scientists, environmental psychologists, etc.) and the designers who create experiences.”

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  1. Thanks for echoing my appeal, Mark. It’ll be interesting to hear how the experience design community greets these thoughts.

    Regrettably, the Corante.com server is often down these days. Don’t know why, but your readers will have to persevere to read my thoughts. Readers, please do.

    Bob