“Companies with names like Klout, PeerIndex and Twitter Grader are in the process of scoring millions, eventually billions, of people on their level of influence â€” or in the lingo, rating â€œinfluencers.â€ Yet the companies are not simply looking at the number of followers or friends youâ€™ve amassed. Rather, they are beginning to measure influence in more nuanced ways, and posting their judgments â€” in the form of a score â€” online.
To some, itâ€™s an inspiring tool â€” one thatâ€™s encouraging the democratization of influence. No longer must you be a celebrity, a politician or a media personality to be considered influential. Social scoring can also help build a personal brand. To critics, social scoring is a brave new technoworld, where your rating could help determine how well you are treated by everyone with whom you interact.”
Imagine a world in which we are assigned a number that indicates how influential we are. This number would help determine whether you receive a job, a hotel-room upgrade or free samples at the supermarket. If your influence score is low, you donâ€™t get the promotion, the suite or the complimentary cookies. This is not science fiction. Itâ€™s happening to millions of social network users. Stephanie Rosenbloom reports on it in The New York Times.