What marketing executives should know about user experience
“What marketing executives should know about user experience” is the title of a short and introductory piece, mainly aimed at marketing people, by Nick Myers, managing director of visual design & branding at Cooper (a design and strategy firm in San Francisco that I had the pleasure of visiting two weeks ago).
His central question is how marketers can connect customers and brands in the digital era, and direct their organizations to guide products that inspire lasting engagement.
The language and approach in this short article can provide guidance to all of us in the UX community on the kind of arguments we can use with the marketing executives whom we often face as (prospective) clients.
