Some of the (fairly short) background essays, which were prepared by PricewaterhouseCoopers, are particularly relevant to the topic of this blog:
Briefing on My Private World?
Online worlds have opened up new vistas for individuals to seek like-minded acquaintances or take on new personalities. Do they give up their privacy in the process?
Briefing on Social Networks
Through social networks and related developments, consumers have the newfound ability to create and share their own experiences. Will they use that power to usurp power from corporations? How might this change society itself?
(Take a look at the charts as well!)
Briefing on Technological and Sector Convergence
Technological advancements have always affected how people work, play and communicate. When consumer behaviours fundamentally adapt, however, does it spell trouble for entire industries?