20 November 2008

Worldwide Lab at Alcatel-Lucent

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Worldwide Lab at Alcatel-Lucent
Alcatel-Lucent’s Worldwide Lab is an innovative primary research program focused on soliciting the end-user experiences and preferences from the highly coveted teen and young adult market.

Lab Members are made up of users from around the world and range in age from pre-teen to young adult. Currently there are 75 users from 19 countries in the lab.

The Lab’s ongoing research looks to understand how these teens experience entertainment across all the screens they use (e.g., phones, televisions, computers, etc.).

The team is given regular assignments – for example, downloading games on their mobile phone – and then they are asked about their experience. The results are published on the site each month.

The latest assignments:

RapidResults – mobile multi-tasking
We want to understand teens’ current habits of using their phone and computer at the same time along with their interest of using simultaneous voice and data on a mobile device.

Mobile downloads 2 years later
Two years after our first study on mobile downloads, Lab members tell us how things have changed, if there have been improvements and how we can fix the user experience.

RapidResults – Going green
Tell us what you do to help the environment and how “green” affects the decisions you make.

RapidResults – James Bond inventions
If you were Agent 007, James Bond, what new invention would you create that would make using technology a better experience for you? Our teens tell us their ideas…

RapidResults – education
Tell us how technology can be used to improve the education experience.

RapidResults – mobile accessories
Tell us about the accessories you use with your mobile phone

Location-based services
Location-based services will serve up special offers and notices based on where you travel. We want to see how willing teens are to tell us where they learn, play and shop.

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