“‘What’s notable about many of the stable of researchers at Yahoo backing that effort is that many of them […] aren’t even computer scientists.
They are part of a team of social scientists â€” cognitive psychologists, sociologists, economists and ethnographers â€” that Yahoo hopes will help close the search gap with the dominant Google. […]
The plan to broaden Yahoo Labs into a multidisciplinary team where social scientists work directly with computer scientists is one element of Yahoo’s strategy to hold people on its Web properties, after its new branding campaign â€” Yahoo’s single largest integrated global campaign ever â€” brings them in the door.”
The Mercury News reports on how Yahoo believes it can build its search audience by focusing on the user “experience,” rather than viewing search as a raw data query.