Women in the 18 – 34 age group account for 18% of all online Britons.
They also spend the most time online – accounting for 27% more of the total UK computer time than their male counterparts.
Of UK males active online, the 50+ age group is the most prevalent.
The breakthrough of these groups will come as a surprise to many who regard the internet as being largely dominated by young men.
Interestingly, the number three site for young women is The Full Experience Company, which is based on an interesting gifting concept:
“Smart Box™ offers recipients the choice between 40 different activities, spa and therapy days, and hotels in the UK or France, all based on a specific theme. So you only need to choose what theme to purchase, not to select what they will actually do – You don’t have to choose the date, the place, or the experience for others… “