21 July 2010

Coercing people into a brave new digital world

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Race online
Design consultant Martyn Perks thinks that a UK government-backed campaign to get the entire UK adult population online “threatens to make cyber slaves of us all.”

“Is it not possible that some people simply don’t want to participate in this brave new digital world? After all, wouldn’t it be absurd to coerce people into using mobile phones, TVs or cars – these technologies, too, are beneficial, increasing mobility and interaction with the world. Why all this guilt-tripping about the internet in specific?”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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