14 March 2007

American Embassy in Rome reaches out via web to discuss innovation and creativity with young Italian entrepreneurs

Be the first to share

Face2Face
Interesting article in Tuesday’s La Repubblica newspaper (below my English translation) about how the American Embassy in Rome is reaching out via the web and via events to discuss innovation and creativity with young Italian entrepreneurs.

“The first appointment is for Wednesday 14 March at 5pm (CET). At that time, the TV cameras will be switched on for an hour at the American Embassy in Rome. The first session of the video webchat Face2Face will then be broadcast. You can see the event online, and contribute questions via chat to a young entrepreneur. Questions are gathered and edited by a moderator who will be joining the interviewee, and will try to have as many questions answered as possible. The moderator in this first session will be another entrepreneur who will be able to add his own experience to the questions asked. It will all take place in real time, so it is up to the moderator to check the timing, the types of questions, and to make sure it all runs correctly, concisely and precisely.

The website to go to is http://italy.usembassy.gov/face2face. The email address to submit questions to is Face2Face@mail.usembassy.gov. The Embassy publicised the initiative on the internet, and by communicating it to universities, public services, big companies, and any other place they could think of where young and curious people come together. But who is behind the initiative? The answer is unusual for such a project: the American Embassy in Rome itself. Face2Face is the first of a series of major communication initiatives that this diplomatic representation in Italy is undertaking to improve the relationships between the two countries. Even though there are sometimes difficulties in understanding one another and also political controversies (e.g. Iraq, Afghanistan, Vicenza), there is one area where the relationships between the USA and Italy cannot be damanged, and that is the economy. The shared interests are vital, American investments and Italian ones in the USA are too substantial for them to be compromised. And that matters to both parties.

The discussion on Face2Face will therefore focus on economic issues and will examine all the best examples that both models can offer. With the initiative being organised by the Americans, the focus will be strongly influenced by the character and the opportunities of the American model: how one studies, how the university and research environment is organised, how venture capital functions, how the USA was able to create a favourable climate to investments and employments, the flexibility of the labour market, etcetera. Later on in the series of broadcasts, they will also feature one of those Italians (and there are many) who found fertile ground and financing in the USA for their research activities, their business interests, and their entrepreneurial mindset.

The initiative is part of “Partnership for Growth”, a wider programme of communications and dialogue activities conceived by Ambassador Ronald Spogli in person. It features a series of events, conferences and meetings to improve mutual understanding and stimulate business opportunities, and also includes visits and personal meetings. However multimedia channels play a key role. For instance, a new website was set up where those who went to the US and had problems with customers can interact with American functionaries and explain their situation. Spogli, who has a background in the venture capital industry, also added a Face2Face broadcast on private equity and on the opportunities that this underestimated tool coud provide to more ‘dormant’ businesses.”

According to the Face2Face website, the first session will feature Marco Palombi, founder of Splinder, a blogging platform. He will interview Michele Appendino, one of Italy’s Venture Capital pioneers, who will answer the questions submitted by the public.

Be the first to share
1 May 2016
Report: User Experience and Usability in Complex Systems
User Experience and Usability in Complex Systems Final Report 1/2015 FIMECC (Finnish Metals and Engineering Competence Cluster) November 2015, 225 pages Five years ago, some of Finland’s metals and engineering industry companies were looking for new ways to tackle …
19 April 2016
Co-creating policy and public services in Ireland
Governments, public sector and community organisations are addressing increasingly complex challenges such as the ageing society, climate change, sustainable behaviour change, youth unemployment, impacts of austerity, health, housing and homelessness. They are doing this at a …
14 April 2016
Anthropology is not only undersold, it’s misunderstood
Dr. John Sherry, Director of Business Innovation Research at Intel, says in an long profile on Epicpeople that anthropology is not only undersold, but also misunderstood: People too often talk about ethnography as a tool for …
8 April 2016
Markus Giesler on customer experience design
At Experientia, we live the mantra that experience design is always contextual experience design. Understanding and designing for people within a culture, a context and how people evolve and change within these, is at the …
2 April 2016
A selection of Interaction 16 videos
In this post we highlight a number of Interaction 16 conference videos especially relevant to the Putting People First readers. They are grouped thematically. Algorithm-inspired design Crowds, algorithms and computations: The new materials of design - Matthew …
30 March 2016
Six more UX-related articles on PMLive
PMLiVE continues to inform us about UX approaches and developments in the pharmaceutical industry (older series of articles here): Why health psychology should inform pharma strategyv Ella Nuttall - 30 March 2016 We asked Ella to explain why …
21 March 2016
Ford’s quest to remake itself into a master of UX
Ford, bastion of the old-school American economy, is now trying to recast itself as a company built around user experience. It’s finally trying to see its cars through the customer’s eyes. It's designing for them. Ford …
8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

See all articles