1 September 2010

French ethnographic research on smartphone use

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Smartphones
Le Monde newspaper published (Google translation) today a summary of an ethnographic research project on smartphone use by young adult, presented yesterday at a Virgin Mobile press conference in Paris.

The research was conducted by Olivier Aïm of the Celsa Graduate School, Laurence Allard of the Lille 3 University and Joëlle Menrath of Discours & Pratiques.

Three key conclusions were mentioned in Le Monde:

  • Most use only five apps, and few explore the Web via a browser, as surfing is not something they like to do on their devices.
  • The smartphone has not only become a new status symbol, but the type of smartphone defines your core identity values – with the fight primarily between the “iPhone” people and the “BlackBé” people. No mention is made of Android.
  • Apps are often used in the many moments “in between”, while for some the smartphone replaces the computer entirely

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