10 June 2008

French ethnographic study on teens and mobiles

Be the first to share

Afom
The fact that young people are more adapt at using the latest technologies has less to do with expertise, experience or access, but more with their “non-dramatic” relation with these technologies, as evidenced by the way they deal with small failures and technological problems.

This is one of the results of a recent ethnographic study conducted by the French Interdisciplinary Group on Information and Communication Process (Gripic) on behalf of the French Association of Mobile Operators, and reported at length on InternetActu (site in French).

Summarising it differently, Gripic says:

“You cannot be connected if you are afraid of failures and of DIY-ing. Once upon a time, one had to learn. Now one has to experiment. Usage is no longer something that comes at the end of a training – it is the training.”

The researchers also looked at the practice of mobile sharing:

“There is a growing trend of sharing with teenagers. Phones are more and more objects that circulate within a group, in particular when they have lost their own phone, when it is broken or stolen. The Gripic researchers were surprised to find that a fair number of teenagers didn’t even have their own mobile phone, but just a “replacement mobile”: an object that was ephemeral, non-sacred, cheap and aimed at circulation. The only thing that matters is that it works.” […]

“In fact, for adults the mobile is a hyper-personal device, an intimate black box with data that absolutely need to be protected. For teenagers on the other hand, the mobile is often as little confidential and intimate as their blogs. They are instead identity and exhibition spaces of oneself, with “museum galleries” of photos, ringtones, videos, and music to share with a community of peers: archiving makes only sense if it can be shared.”

Gripic sees teenager usage of the mobile no longer as “emblematic of an individualistic society”, but rather as “a reflection of collective and collaborative behaviours”.

Also in the study, a lot of insights on how mobile phones are used at schools and in the relationship between parents and children.

If you read French, you should read the full InternetActu post, but also check the various downloads available from the website of the French Association of Mobile Operators (ASOM).

Be the first to share
19 January 2017
Anthropologist Sally Applin on the automation of qualitative methods
Anthropology and its methodologies cannot easily be automated. However, both design and engineering based organizations are attempting it. Anthropologist Sally A. Applin argues that this is based in part on historic legacy systems, a misunderstanding …
19 January 2017
Social science must return to qualitative research to understand social and political shifts
Social science has become increasingly beholden to analysis derived from big data: large numerical sets analysed computationally, write Pamela Prickett and Elaine Howard Ecklund of Rice University. This, they say, "has brought us much insight …
19 January 2017
Don Norman on what Apple, Google and Tesla get wrong
Don Norman is a technological optimist. The author of The Design of Everyday Things and head of UC San Diego's Design Lab believes that artificial intelligence might only take the worst parts of our jobs, …
19 January 2017
[Report] Behavioural Insights at the United Nations – Achieving Agenda 2030
In 2016, the UNDP Innovation Facility collaborated with the newly engaged UN Behavioural Science Advisor to work on behaviorally-informed design with 8 UNDP Country Offices in all 5 regions: Bangladesh, Cameroon, China, Ecuador, Jordan, Moldova, …
14 January 2017
Nissan turns to ethnographic research to inform the design of new models
During the futurist panel at the 2017 Automotive News World Congress, Rachel Nguyen, executive director of Nissan’s Future Lab, said understanding what the consumer wants will help brands define their experience. One method Nissan utilizes: …
8 January 2017
Two perspectives on the role of ethnography in innovation
Why Venture Capital Needs Ethnographers: Making Meaningful Innovation in the Startup Sphere by Julia Katherine Haines, Google- December 20, 2016 The power of ethnographic methods and ethnographic thinking is not about finding new territory to colonize for …
8 January 2017
The complexity of plastic bags
As societies face increasingly complex problems, design is emerging as the tool to solve some of Asia's biggest issues. Through field trips with designers skilled in human-centered design, the team behind Ethnographers' Field Guide to …
23 December 2016
ING DIRECT’s sponsored content in The Guardian on the value of CX and human-centred design
ING DIRECT Australia has published yesterday and at the end of November no less than 10 articles in a paid section of The Guardian on the value of customer experience and human-centred design, entitled "Being …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

See all articles