24 February 2010

Millennials – a portrait of generation next

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Millennials
This report on the values, attitudes, behaviors and demographic characteristics of the Millennial generation was prepared by the Pew Research Center, a nonpartisan “fact tank” that provides information on the issues, attitudes and trends shaping America and the world.

It represents the Pew Research Center’s most ambitious examination to date of America’s newest generation, the Millennials, many of whom have now crossed into adulthood.

“Generations, like people, have personalities, and Millennials – the American teens and twenty-somethings currently making the passage into adulthood – have begun to forge theirs: confident, self-expressive, liberal, upbeat and receptive to new ideas and ways of living.

They are more ethnically and racially diverse than older adults. The Great Recession has set back their entry into the labor force, but they are more upbeat than their elders about their own economic futures and the overall state of the nation. And they are the first “always connected” generation, steeped in digital technology and social media.”

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