8 December 2009

Motorola research shows technology use is becoming age-neutral

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Media engagement
The 2009 Media Engagement Barometer commissioned by Motorola’s Home & Networks Mobility business has revealed a shift in [US] consumer influence that hasn’t been widely recognized yet: age no longer dictates a consumer’s willingness or ability to use media technology or services.

In fact, all generations – Millennials (75 percent), Gen Xers (74 percent) and Boomers (66 percent) – recognize the role entertainment technologies play in helping them keep their lives in order, which helps explain why Millennials (80 percent), Gen Xers (78 percent) and Boomers (78 percent) are equally likely to desire to be constantly connected.

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(via FutureLab)

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