In the article “Interaction Design, After Ivrea” Stefano Mirti reflects on the history of the renowned Interaction Design Institute Ivrea and what was born out of it after the school closed. The article, which is published in the November issue of Ottagono, features Experientia as its first case.
You can view it on Issuu.
“Experientia was already recently spotlighted in Ottagono‘s pages (May, no. 260). But we can’t fail to mention this company founded in Turin by Pierpaolo Perotto, Mark Vanderbeeken, Michele Visciola and Jan-Christoph Zoels, given its uncommon traits. Top quality (and successful) designers put people, their behaviors and their observation thereof at the center of their research. The 35 people in this international group have worked with some of the world’s leading companies. Clients include the likes of Alcatel-Lucent, Asus, Intel, Mozilla, Samsung, SAP, UniCredit, UNStudio (to name just a few) for whom they develop projects on user research, ethnography, interaction design and strategic design. It’s also fascinating to see how their recent undertakings cross design with worlds that are traditionally apart from it, such as healthcare, urban planning, financial services, and mobility. Design is taken to mean innovation in products, services, and processes, putting people and users at the center of focus. Experientia shows how, in order to design, we must understand how people really live. Today and in the future. This leads to five action areas: vision/ understanding/ design/ prototyping/ testing. In Italy this is an uncommon thing.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]
Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]
Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]
Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]
The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]