In the article “Interaction Design, After Ivrea” Stefano Mirti reflects on the history of the renowned Interaction Design Institute Ivrea and what was born out of it after the school closed. The article, which is published in the November issue of Ottagono, features Experientia as its first case.
You can view it on Issuu.
“Experientia was already recently spotlighted in Ottagono‘s pages (May, no. 260). But we can’t fail to mention this company founded in Turin by Pierpaolo Perotto, Mark Vanderbeeken, Michele Visciola and Jan-Christoph Zoels, given its uncommon traits. Top quality (and successful) designers put people, their behaviors and their observation thereof at the center of their research. The 35 people in this international group have worked with some of the world’s leading companies. Clients include the likes of Alcatel-Lucent, Asus, Intel, Mozilla, Samsung, SAP, UniCredit, UNStudio (to name just a few) for whom they develop projects on user research, ethnography, interaction design and strategic design. It’s also fascinating to see how their recent undertakings cross design with worlds that are traditionally apart from it, such as healthcare, urban planning, financial services, and mobility. Design is taken to mean innovation in products, services, and processes, putting people and users at the center of focus. Experientia shows how, in order to design, we must understand how people really live. Today and in the future. This leads to five action areas: vision/ understanding/ design/ prototyping/ testing. In Italy this is an uncommon thing.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]