20 May 2008

PSFK conference videos

Be the first to share

PSFK is a global trends and innovation company that also organises conferences in various parts of the world. Videos of over forty presentations at these conferences are now online. My ten highlights:

Allan Chochinov on the Dumbest Smartest Design Problem
At the PSFK Conference New York 2008, Allan Chochinov (Core77) gives an object lesson in strategy and creative thinking. People often assert that real value isn’t in the answer we provide, but in the question we ask. Well, what happens when we ask a supremely stupid question in the hopes of driving innovation? A lot, actually.

Grant McCracken on Pattern Recognition
At the PSFK Conference New York 2008, Grant McCracken (MIT) explains the importance of inspiration, providing a framework for which to gather, monitor and react to trends and ideas in culture and business.

Hugh MacLeod on Wine 2.0
In this 28 minute video, from the PSFK Conference London 2007, among many other things, Hugh MacLeod describes how a small South African wine company shook up an industry with a web 2.0 approach.

Regine Debatty on What Happens When Artists Mess Around With Technology
In this 28 minute video from the PSFK Conference London 2007, Regine Debatty of We Make Money Not Art describes how today’s artists explore electronics, digital bits and even the so-called “emerging technologies” such as biotechnology or nanotechnology; and explains why it should matter to us?

Jeremy Ettinghausen on How To Build Innovation Into A Brand
At the PSFK Conference London 2007, Jeremy Ettinghausen of Penguin spoke on the challenges of reinventing a traditional brand for a digital age.

Mike Butcher on How Digital Media Screwed the Media Business
This 20 minute video from the PSFK Conference London 2007 presents journalist Mike Butcher as he talks about how media owners are on a race for survival against technology companies that put the power to publish in the hands of the ‘audience.’

Niku Banaie Gives Twenty-Five Signals for Change
At the PSFK Conference London 2007, Niku Banaie from Naked Comminications talks about how an understanding of the basic human needs can keep your employees, customers and friends happier, fresher and healthier.

Timo Veikkola on a Vision Of The Future
This 20 minute video from the PSFK Conference London 2007 shows the presentation given by Timo Veikkola, Future Strategist at Nokia, on a Vision of our Future. As design is the reflection of society, how can we envision the future through trends, observation and informed intuition. What values, attitudes and behaviours of today will shape our future?

George Murphy on Brand Experience
At the PSFK Conference New York 2007, George Murphy (Fitch) spokeon creating environments to develop valuable interaction between consumers and brands.

Allan Chochinov on The Perfect Storm
At the PSFK Conference New York 2007, Allan Chochinov (Core77) speaks on whether the ability of the web to share ideas forced a sudden shift towards the consumption of the idea of a product rather than a product itself? How does this impact design and product development?

Be the first to share
22 October 2016
[Book] Org Design for Design Orgs
Org Design for Design Orgs: Building and Managing In-House Design Teams By Peter Merholz and Kristin Skinner Publisher: O'Reilly Media August 2016, 198 pages Design has become the key link between users and today’s complex and rapidly evolving digital …
18 October 2016
Behavioral economics, UX design and insurance
The key to unlocking the insurance industry, writes Richie Hecker in TechCrunch, is understanding behavioral economics. The most successful players in insurance tech, he says, will win by rounding the edges on existing products. "Don’t …
16 October 2016
Study says aggressive drivers see autonomous cars as easy prey
Aggressive drivers are looking forward to sharing the road with autonomous cars as they believe they can cut in front of them easily. This is how Peter Campbell summarised in the Financial Times one of …
2 October 2016
IFTF uncovers seven new worker archetypes of the on-demand economy
Update: Read also this Fortune Magazine review of the study (as reported by BoingBoing). Institute for the Future, the Caiifornia-based independent, nonprofit strategic research group, releases a new report aimed at gaining a deeper understanding of …
25 September 2016
Three new reports on behavioural science applied to policy making
European Commission There is growing recognition that behavioural insights (BIs) – by shedding light on how people actually make choices – help deliver more effective policies and complement traditional forms of intervention. The Behavioural Insights Applied …
18 September 2016
Better decisions by design: applied behavioral science
Can we design a decision aid that gives us health information we need and counters our biases so that we end up more knowledgeable and confident in our preference? This is the challenge that …
18 September 2016
Bruce Sterling and Jasmina Tesanovic on the home of the future
Jasmina Tesanovic (previously) and Bruce Sterling did a residency at The Arthur C. Clarke Center for Human Imagination at UCSD (San Diego, USA), working with the students on design fiction and futurism. The residency …
5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to "transform data into insights about consumers’ motivations and …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

See all articles