A plea for more critical thinking in design, please

Sigmund Freud
John Barratt, president and CEO of Teague, reflects in a guest post on Fast Company on the fact that critical thinking in design is largely absent.

“For reasons that are difficult for me to identify, it seems that the design industry lacks any real form of critical thinking. By that I mean a careful and deliberate analysis that’s intended to identify genuine existing conditions, rather than the conditions that those with vested interests may want us to believe are true. Could be that the design industry isn’t large enough to warrant professional critics, or that the market isn’t great enough to consume these critiques, or perhaps that designers are uncomfortable criticizing their colleagues’ work? Or maybe it’s just that as an industry we are content, or that the intended audience has yet to develop a criterion for evaluation?”

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