The empathy economy [Business Week]
“Design thinking” can create rewarding experiences for consumers — the key to earnings growth and an edge that outsourcing can’t beat. Read full story
Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
Category HCD / UXD
Wearable computers you can slip into [Business Week]
The latest generation of these ever-smarter garments look like ordinary clothes, not something only a cyborg would don. Read full story
Wolves in shops’ clothing [Fortune]
“Lifestyle centres” make big-box retailers look and feel like small-town shops. How can entrepreneurs compete? Read full story
Sottsass’s ‘Architecture for People’ [Metropolis Magazine]
> Ettore Sottsass — one of the post-war architects who literally invented the idea of Italian Design — is today eighty-seven years old: a true éminence grise. Recently, I talked to the designer/writer and cultural provocateur at the Barry Friedman…
Experience experiment [Fast Company]
Sporting Puma sneakers and a downtown hipster haircut or two, a team from the design firm Imagination USA shuffles into a fourth-floor loft in New York’s SoHo district. They’re met by David Polinchock, who offers Blow Pops and ushers…
Microsoft Project Seeks ‘A PC in Every Village’ [Seattle Post – Intelligencer]
Microsoft Corp.’s research unit is turning to social scientists in a new effort to understand the long-term possibilities for computer technology in developing countries. A Microsoft Research lab, to be inaugurated tomorrow in Bangalore, India, plans to employ anthropologists, ethnographers…
Corporate anthropology: dissecting consumer appetites [NPR]
NPR’s Eric Weiner reports on the emerging field of corporate anthropology, where researchers dissect consumer appetites and help engineers build user-friendly products. Listen
We’re all cyberlab rats [Time|CNN]
Anthropologists have deserted the bush to study modern techno-man and how he’s adapting to a world of wild gadgets. Read full story
Bill’s excellent adventure [Inc.com]
Suddenly, Microsoft cares. If you run a small business, this may be just what you’ve been waiting for. Many companies talk about getting close to the customer, but Microsoft pushed this idea to the extreme when it hired Nelle…