Claritas segments the U.S. population
You can view a presentation on their research here. If you are living in the United States, you can look up your neighborhood based on zip code to find out what segments are living next door to you.
No time to visit the site? How about a few examples!
The young, well-to-do parents in this segment live in new-money subdivisions surrounded by golf courses and upscale boutiques. Their plasma televisions are tuned to Nickelodeon, but kids donâ€™t keep them from traveling.
Median household income $102,213
Hangout Broomfield County, Colorado (Broomfield)
These urban refugees have fled to the country seeking a more laid-back lifestyle. Though they travel frequently for business, leisure is a top priority. They read Skiing magazine, drive Toyota Land Cruisers, and tune into the Outdoor Life Network.
Median household income $83,827
Hangout Teton County, Wyoming (Jackson)
Second City Elite
These culture-savvy middle-aged folks without kids splurge on themselves with multiple computers, large-screen TVs, and an impressive collection of wines. They read Inc. magazine, watch Washington Week, and drive around town in Toyota Avalons.
Median household income $74,375
Hangout Dallas County, Texas (Dallas)
[…] few weeks ago, Putting People First profiled a project by Claritas to create Americana personas. Demographic data was compiled to come up with a few dozen […]