The 4-minute film illustrates the unique ways that large Danish companies like Bang & Olufsen, Hummel, Novo Nordisk, Jyske Bank and LEGO apply design as a strategic instrument in their activities. The companies view design as a key competitive factor and have made it an essential part of their business strategy. They know that design is the element that makes the difference between a standard product and a competitive product.
Together, the Danish Design Centre and the production company TWO+ have made the film “Innovation via Design â€“ The Danish way to compete in the world market”. The film will be used in the branding efforts for Danish design in China, among other purposes.