Design to the people! [International Herald Tribune]

Project Runway
“Fashion’s latest buzz word is not ‘brand building’ or ‘mass/class.’ It is ‘interactive’,” writes Suzy Menkes in the International Herald Tribune.

“The challenge for fashion in the 21st century is to cease being a spectator sport for ordinary folk who view the red carpet as a runway – and to re-engage the public.”

She then goes on to describe a new interactive and participative fashion culture, exemplified by Project Runway, the brainchild of the movie moguls Harvey and Bob Weinstein. “The television show, now in its third season, aims to inform its audience and rate its participants, who, instead of performing daring-do stunts or offering up a song, found themselves last week in Paris trying to create a couture gown in two days.”

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