The interview, which is now published on the website of Torino 2008 World Design Capital in both English and Italian, deals with innovation and design. Kestenbaum explains in great clarity how NESTA works to stimulate innovation, and how design, and in particular human-centred design, is a central part of that approach.
“Much of our practical experimentation and much of our reflective research is suggesting that the next bounce of the ball, as far as innovation is concerned, will not necessarily take place within disciplines but between disciplines.”
“Design to NESTA is a tool for innovation. Basically it is a problem solving process, which is highly visual and very human-centred because it starts with the needs of people. Design is key to good innovation. For NESTA, design and its visual processes allow the early testing of ideas, leaving space for early and relatively cheap failure and reducing the risks and costs for innovation. This design approach also makes sure that the testing and the prototyping are very human-centred. If people do not want the product or do not know how to use the product, if they cannot understand the product, you will never get it to market. Design is the process through which all of this happens.”
“We sat down with the heads of the Royal College, Imperial College and Tanaka Business School who were planning to support interdisciplinary projects on a major scale and discussed the formation of an incubator for some of these projects – projects that would be the result of the integration of design, engineering, science and business. Across the organisations involved in what has been named â€˜Design-London’, several million euros have now been invested and we have managed to get that matched by Government. This month the incubator and rest of Design-London will open and be the first of its type, bringing together artists, engineers and business graduates- to all work on new product development.”