ID’s research goal is to ‘develop methods that will help organizations gain a more detailed and relevant understanding of users’ increasingly complex lives, and drive the development of innovative and humane products and business concepts’.
Their work is set in the context of embedding computing into physical products, and the ability to create value by connecting products and services via networks to increase exponentially the variety of offerings a company can create.
‘At the same time, organizations have a decreased ability to predict how consumers will use these new offerings. Twenty years ago it was possible to predict the general patterns of how people worked, learned, played, managed family life, and kept healthy. Today people have many more lifestyle options, making the old methods of market segmentation and demographic studies less reliable.’
In particular, one of the research programmes is Context-Sensitive Design.