Think NewB+NewD – Understanding the new Zollverein School

Prof. Dr. Ralph Bruder
GK VanPatter, co-founder of the NextDesign Leadership Institute, just interviewed Prof. Dr. Ralph Bruder, founding president of the Zollverein School of Management and Design.

The Zollverein School is the only research and educational institute of its kind in Europe. Its interdisciplinary programme seeks to teach students both management and design skills in an innovative way.

The former coalmine area of Zollverein has become a symbol of structural change in the Ruhrgebiet of Germany. The large scale interventions taking place there are an example of how creative industries can become the engine of economic transformation.

Read (and download) interview
Interview background by Ralf Beuker

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