Video message by Experientia’s Michele Visciola at World Usability Day 2010 in Japan

Experientia president Michele Visciola was invited to send a video message to the World Usability Day 2010 event in Tokyo, Japan.

Michele, who is also European Regional Coordinator for the Usability Professional’s Association, spoke on the event’s theme of communication, and the relationship between communication and usability in research and design activities.

In this short video (with Japanese subtitles), Michele explains how both communication and usability practices boil down to gaining the trust of the customer.