Videos available of the IIT Institute of Design Strategy Conference

The Chicago-based IIT Institute of Design strongly believes in human-centred innovation which “starts with users’ needs and employs a set of reliable methods, theories and tools to create solutions to their problems”.

In May, the Institute organised the Design Strategy Conference, an international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems, and achieve lasting strategic advantage.

The conference starts from the premise that design, with its ability to understand users, redefine problems and create systemic, human-centered solutions, can help companies better understand their customer’s daily lives, and lead directly to valuable (and valued) offerings that are effectively tailored to their market.

Videos of the presentations are now available. The speaker list featured:

• Chris Anderson, editor-in-chief, Wired Magazine; author, The Long Tail [bio]
• Charles Cascio, vice president, interactive learning strategic business unit, ETS [bio – video]
• Connie Duckworth, president and chairman, Arzu, Inc. [bio – presentation (mp4, 14.8 mb) – video]
• Dale Fahnstrom, professor, IIT Institute of Design [bio – presentation (pdf, 6.11 mb)- video]
• Josephine Green, senior director of trends and strategy, Philips Design [bio – presentation (pdf, 787 kb)]
• Jim Hackett, ceo and president, Steelcase Inc. [bio – presentation (pdf, 1.44 mb) – video]
• Matthew Holloway, vice president, design services team, SAP [bio – presentation (ppt, 180 kb) – video]
• Bumshik Hong, vice president, innovation & new business development, SK Telecom [bio – video]
• Larry Keeley, president, Doblin Inc. [bio – video]
• William Kramer, deputy director of development through enterprise, and senior fellow, World Resources Institute [bio – presentation (pdf, 1.69 mb) – video]
• David Lawrence, senior manager, bicycle product development & marketing, Shimano America [bio – video]
• Roger Martin, dean, Rotman School of Management, University of Toronto [bio – presentation (pdf, 116 kb) – video]
• Christopher Meyer, ceo, Monitor Networks [bio – video]
• Hasso Plattner, co-founder, SAP [bio – presentation (pdf, 1.4 mb) – video]
• Denis Weil, vp, innovation and concept development, McDonald’s Corp [bio – video]
• Connie Yowell, director for digital media, learning & education, The John D. and Catherine T. MacArthur Foundation [bio – video]