Market of Effects Symposium
From “Imagineers” to “Futurologists”, from ethnographic research to product branding, architectural designers are evermore concerned with the production of entertaining, interactive, and variable experiences through spatial, surface and material effects. These trends parallel last decade’s identification of the “Experience Economy” and its materialization in the fields of “experience design” and “experience architecture.” Formulated in the late 90s, this economic model is characterized by a progression away from subsistence commodities to a service-based economy, resulting in the trade of service experiences appealing to consumers’ emotions and feelings. Through the thematizing of user needs and the theatrical presentation of the currencies of memory, image, sensorial satisfaction and mass-customization, architecture has responded to market forces with projects that merge technology, narrative and dynamic effects in the built environment.
“The Market of Effects” will serve as a critical forum in which to explore the history, articulation and future of the experience economy in relation to architectural and urban design. The symposium solicits proposals that examine or critique designs that combine interactive and variable effects, the engagement with extra-visual sensation, the layering of data, and the appeal to individual taste and identity to construct a personalized point of sale via the built environment.
(I just hope that Molly will post something online afterwards, like presentations, audio or video, so we can all share in the fun.)