No time to visit the site? How about a few examples!
The young, well-to-do parents in this segment live in new-money subdivisions surrounded by golf courses and upscale boutiques. Their plasma televisions are tuned to Nickelodeon, but kids don’t keep them from traveling.
Median household income $102,213
Hangout Broomfield County, Colorado (Broomfield)
These urban refugees have fled to the country seeking a more laid-back lifestyle. Though they travel frequently for business, leisure is a top priority. They read Skiing magazine, drive Toyota Land Cruisers, and tune into the Outdoor Life Network.
Median household income $83,827
Hangout Teton County, Wyoming (Jackson)
Second City Elite
These culture-savvy middle-aged folks without kids splurge on themselves with multiple computers, large-screen TVs, and an impressive collection of wines. They read Inc. magazine, watch Washington Week, and drive around town in Toyota Avalons.
Median household income $74,375
Hangout Dallas County, Texas (Dallas)