Category Challenges

Hertz president on the future of mobility

A day after the announcement that the Avis Budget Group has agreed to acquire Zipcar, the world’s leading car sharing network, for approximately $500 million, Michel Taride, president of Hertz International and executive vice president of Hertz Corporation, presents his…

In safe hands

Clare Brass is the team leader of Sustain at the Royal College of Art in London, where she presides over a radical initiative to make sustainability a core issue for all students, whether they are studying architecture, textiles, visual communications…

Designing products for value

By encouraging more focused collaboration among multiple functional groups (notably marketing and sales, operations, engineering/R&D, and procurement), these leaders are combining deep insights about customers [particularly in developing markets], competitors, and supply bases to strip out costs and amplify what…