Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
Category Advertising
Vinton Cerf and Esther Dyson discuss the internet’s future
When street ads give you a ring [International Herald Tribune]
Stuff the kids [The Guardian]
‘Channeling’ on the net [International Herald Tribune]
Daily Fix, a new MarketingProfs blog
Nike, Google kick off social-networking site [Business Week]
Publicis Groupe launches Denuo, a new futures practice
Publicis Groupe has set up a new digital venture – a standalone consultancy to help clients, and their budgets, leave behind traditional advertising and move toward digital, interactive and mobile media. Publicis Groupe, the international advertising and media conglomerate, has…
Advertising 2.0
What everybody in advertising, marketing and media should know about the technologies that are reshaping their business. What’s the effect of an advertising campaign, in a world where every consumer has instant access to all hard data about any given…
Visa’s virtual Olympic challenge [Business Week]
The credit-card giant scored a hit with its online “advergame.” And it’s not alone, as companies try to think of new ways to snag eyeballs There’s a new competition at the Winter Olympics this year — and it involves virtual,…
Teens living at the digital edge [International Herald Tribune]
While the emerging generation’s deftness with technology is a given, researchers say the most potent byproduct may be the feedback factor, which only accelerates the cycles of what’s hot and what’s over. “We think that the single largest differentiator…
Having your ears on the ground [International Herald Tribune]
If you can track what consumers actually do, why bother with what they say? Instead of simply producing ads, advertising agencies now want to be seen as creative consultancies, helping clients develop marketing strategies or even new products. DDB, part…
Turning kids into fierce consumers [The Guardian]
The Guardian has a fascinating and slightly depressing article about the multi-million-pound industry intent on turning teenagers and toddlers into passionate consumers. British child is familiar with up to 400 brand names by the time they reach the age of…
This billboard is talking to you
It is not an example of experience design the way I like to understand it, but it is clearly a designed experience. Ogilvy Belgium has launched this week a talking billboard in their campaign for Ford. [Alain Caviggia was commissioned…
Jean-Paul Gaultier takes a try at experience marketing
The French “buzz marketing” agency Nouveau Jour has been collaborating with the creative team of fashion designer Jean-Paul Gaultier on a new online section for the designer, conceived as a virtual world to experience and share chance encounters. In addition…
Sony Ericsson site has experiences section
The Sony Ericsson website now contains an “Experiences” section with small visual scenarios of how mobile phone functionalities can provide added value to our lives. Or in their own marketing language: “It’s all about combining your emotions with our technology…
The global future forum
The global future forum, which originated within Unisys, is an independent partnership of futurists, academics and businesspeople, committed to helping organisations extend their strategic planning horizons, and better prepare for the future. It offers business a single point of access…
Ad execs rethink music [Reuters]
Music fans may bemoan the crumbling boundary between commercials and song-making, but there’s more to come in an industry turned on its head by portable digital music players like the fast-selling iPod. U.S. advertisers and their agencies are becoming talent…
I screen, you screen: the new age of the music video [The New York Times]
Videos have taken on an exciting if uncertain life of their own, far away from the mother ship that launched them. They thrive at online music sites, they’re sold in record stores, they connect strangers across the Internet. And just…
Proctor & Gamble targeting teens with clever blogs [Fast Company]
On a blog called sparklebodyspray.com, the pastel geometric images of four faceless girls emphasize the four authors, code-named Vanilla, Tropical, Rose, and Peach. Vanilla and her crew aren’t people at all. They’re the names of four perfume sprays, targeted to…