Category Industry sectors

Desire engines

Nir Eyal’s third Techcrunch article on behavioural engineering, delves into the topic of “desire engines”. “Desire engines go beyond reinforcing behavior; they create habits, spurring users to act on their own, without the need for expensive external stimuli like advertising.…

User experience vision for startups

In a TechCrunch guest post by Uzi Shmilovici, CEO and founder of Future Simple, outlines how he came to the conclusion that there’s nothing more important for a startup than the ability to clearly understand what it builds and then…

Meet the 2020 Chinese consumer

By 2020, Chinese consumers will join the ranks of the world’s choosiest and most sophisticated consumers. In the March 2012 report “Meet the 2020 Chinese Consumer” Yuval Atsmon, Max Magni, Lihua Li and Wenkan Liao of McKinsey China contemplate the…

The consumerisation of IT

In November last year, PricewaterhouseCoopers (PwC) published the short (free) report “The consumerization of IT- The next-generation CIO“. The “consumerization of IT”—defined as the use of technologies that can easily be provisioned by non-technologists—is a hot topic among CIOs these…

Connected Learning

Together with a committed group of colleagues and partners, cultural anthropologist Mimi Ito has been engaged in the MacArthur Foundation’s Digital Media and Learning Initiative to address the challenge of how new media can support highly engaged, geeked out, and…

The human factor in service design

McKinsey’s John DeVine, Shyam Lal, and Michael Zea write that businesses ought to focus on the human side of customer service to make it psychologically savvy, economically sound, and easier to scale. “Some organizations are making strides in the design…

More than money

It’s increasingly clear that we live in collaborative times. Many of the most interesting innovations of recent years have at their heart ideas of sharing, bartering, lending, trading, renting, gifting, exchanging or swapping. These are age-old concepts being reinvented through…