Category Participation

The wisdom and foolishness of crowds

Experiments suggest that wisdom of the crowd can be countered by too much communication within that crowd. “The wisdom of crowds turns out to be an incredibly fragile phenomenon. It doesn’t take much for the smart group to become a…

Create Your Own 2011

Create Your Own 2011 (CYO2011) is a highly recommended event taking place in Berlin on 30-31 May where participants can explore the reality and future behind individualisation, co-creation, and personalisation — mega trends that are shaping the European consumption landscape.…