Category UserResearch

Philips Design magazine on involving users in the beginning of an innovation process

Philips just released the July issue of new value by One Design, its online quarterly design magazine. In ‘Making the future more tangible‘, the magazine explores how, by involving stakeholders in the ‘fuzzy front end’ of innovation, Philips can truly…

Lenovo’s search for the soul of the Chinese customer

Introducing the winners of the 2006 Industrial Design Excellence Awards (IDEAs), Bruce Nussbaum writes in Business Week: “Managers everywhere are turning to rapid ethnography, usability, special materials, and aesthetics—the tools of design—to innovate.” He then goes on to discuss the…