The organizers have synthesised the interviews with experts worldwide (including the author of this blog), the presentations of the speakers and the results of a workshop into an extensive manifesto (SlideShare, PowerPoint, PDF) that is worth reading.
The paper argues that today’s “attention economy” will be succeeded by a “recognition economy,” in which opportunities for design will continue to increase: “Compulsory self-responsibility will force consumers to optimize their self. This self will call for deliberate decisions and new orientation frames. Identity will become a management assignment. Recognition will become the new key quantity.” The result is what the authors call “Egonomics – an economy geared to the own self.” Egonomics comprises of the following pillars: Body: Healthstyle; Security: Authentification; Relationships: Connectivity; Recognition: Reputation; Self-actualization: Creativity.
(written in part with input from CNet article)