Marko Athisaari, Nokia’s head of design, is pushing a general overall vision where advanced function is blended into unforgettable formÂ¿post-industrial form. The dream, if not the exact language, is very familiar. Nokia is marketing its phone directly into the teeth of Apple’s strength: Design.
He talks a great game, and fondles an impressive product. But certainly Ahtisaari knows that by focusing on design, he is taking on the lofty emperors of design at Apple. And it canâ€™t be lost on him that just as Apple is the worldâ€™s wealthiest company, Nokia is struggling for its life. But if Ahtisaari is intimidated, heâ€™s not showing it. Asked about Apple, he says, â€œThe best way you can show respect for competition is to do something meaningfully better.â€ And if all else fails, thereâ€™s always that hole in the ice.