World Usability Day
The Usability Professionals’ Association (UPA) organises on 14 November 2006 its second global World Usability Day, with events in more than one hundred cities around the world.

The World Usability Day event in Italy, which is also aimed at a non-specialised audience, will take place at the University of Bicocca in Milan on 14 November from 10am to 2pm. The aim is to share a design culture that puts people and usability at the centre of innovation. In particular, the day will focus on two themes:

  • How prototypes can promote usability – with speakers Yaniv Steiner (software prototyping specialist), Daniele Galiffa (3D user experience specialist), Prof. Roberto Polillo (HCI and prototyping specialist) and Roberto Giolito (Advanced Design Manager at the FIAT Group).
  • Integrating usability and creativity to achieve ‘pleasure of use’: with speakers Régine Debatty (we-make-money-not-art), Giovanni Padula (founder of CityO and Creativity Group Europe), Jan-Christoph Zoels (user experience designer and Experientia co-founder), Prof. Giorgio De Michelis (computer science) and Prof. Sebastiano Bagnara (cognitive psychology).

The Italian event is sponsored by Experientia and organised by Experientia’s president Michele Visciola, who is also the president of the UPA-Italy chapter, member of the editorial board of UPA’s User Experience Magazine, and author of a recent Italian book on web site usability.

During the event, which will be moderated by Visciola, Matteo Penzo will present the UXNet network.

More information can be found on


  1. […] La Usability Professionals’ Association (UPA) organizza la seconda Giornata Mondiale dell’Usabilità. L’evento, che è indirizzato anche a persone non specializzate nel settore, si terrà a Milano presso la sede universitaria della Bicocca a Milano, il giorno 14 Novembre, dalle 10 alle 14. La giornata verterà su due temi: 1) Come i prototipi possono favorire l’inserimento della cultura dell’usabilità nei progetti e 2) Usabilità e creatività – una cooperazione necessaria per il “piacere d’uso”. […]

  2. […] UXnet also recently welcomed Michele Visciola as ambassador for Turin and Rome. Michele alsso happens to be the President of the Italian UPA chapter and the organizer of the Italian WUD event in Milan (here’s the program and a list of speakers in English). […]

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