Experientia

Experientia

My digital shadow

The surveillance program PRISM by the US secret service NSA has reminded us that all of our activities online may be monitored without giving us the chance to understand whether we really are targeted or what the purpose of this…

Maybe the Voice of the Customer isn’t

Criticizing Voice of the Customer (VOC) programs is like speaking out against motherhood and apple pie, writes marketing consultant Ron Shevlin. Yet, he says, there are (at least) two problems with the “voice of the customer” that many marketers don’t…

What is it that you do exactly?

When you work in user experience or one of its many subsets, you tend to hear questions about what you do a lot. UX professionals often get this inquiry from parents, prospects, neighbors, friends, or casual acquaintances. Too often, Baruch…