Experientia

Experientia

Big Data needs Thick Data

In the wake of Big Data, ethnographers can offer thick data, says Tricia Wang. In the face of the derisive mention of “anecdotes”, we ought to stand up to defend the value of stories. “Lacking the conceptual words to quickly…

SAP’s UX strategy

SAP customers are increasingly telling the company that user experience (UX) is the differentiator, not features and functions, starts the introduction to SAP’s new UX strategy. “With [its] large product portfolio, any SAP UX strategy cannot be a “boil the…