Category Socio-cultural change

Desire engines

Nir Eyal’s third Techcrunch article on behavioural engineering, delves into the topic of “desire engines”. “Desire engines go beyond reinforcing behavior; they create habits, spurring users to act on their own, without the need for expensive external stimuli like advertising.…

How to manufacture desire

Nir Eyal continues his article series on Techcrunch (see also “Habits are the new viral“) with a short essay on manufacturing desire. “Companies increasingly find that their economic value is a function of the strength of the habits they create.…