Category Design

Book: Trust is a Choice

Trust is a Choice – Prolegomena of Anthropology of Trust(s) by Stephanie A. Krawinkler 189 pages, 2013 Carl-Auer Verlag (Publisher) [Amazon link] [Extract] Trust is a universal but culture-bound phenomenon and a critical success factor in corporate life. The author…

How to design for the gut?

Visceral design is the key to creating experiences people can’t get enough of. Game designers and mobile app developers have done a great job of leveraging visceral design, web designers can and should leverage it too. So what exactly is…