Category Design

Why we are so rude online

Why are we so nasty to each other online, asks Elizabeth Bernstein in the Wall Street Journal. Whether on Facebook, Twitter, message boards or websites, we say things to each other that we would never say face to face. Shouldn’t…

The magic of good service

THE customer is king. So some firms have started appointing chief customer officers (CCOs) to serve the king more attentively. These new additions to the (already crowded) C-suite are supposed to look at the business from the customer’s point of…